Evolving Your Marketing Strategy in a COVID-19
Who thought living through a historic event would be so disheartening? The COVID-19 pandemic has filled people with anxiety, grief, and mainly stress over a brief amount of time. The miracle of finding a cure soon is not in sight but an optimistic approach is the need of the hour. Self-isolation and social distancing are the temporary cure for the virus along with the support of earnest health workers.
With people forced to stay at home, until the situation is sorted out, they are adapted to a new normal lifestyle. The sudden transition from live interactions to online conferencing has made people realize the digital communication is the new normal. So, every organization has started investing in digital marketing strategies to influence their consumers. The demand for online services has become paramount that all the big brands have started making use of the situation. The marketers are dealing with multiple challenges with unstable customers wandering with a new agenda in mind.
Different ways to evolve your digital marketing strategy are as follows:
1. Keeping a constant online presence
With the decrease of people on the roads, internet traffic has reached an overwhelming high in a brief time. People are glued to their phones and computer which makes them aware of almost everything that is put on the internet. Promoting the product through emails and social media has started returning great profits. E-commerce has exponential growth with a wink of the eye during this situation. Many companies have started venturing into digital marketing strategies seeing the monetary returns. All marketing policies have to be renewed and reframed in order to pass through the lens of COVID-19in making a big business impact.
2. Adjusting content to reflect trends:
In the world practicing social distancing and hand-washing, organizations have to reexamine their contents and strategies with the ongoing trend. For example, the food supplying companies has to put up content promoting sanitizing and social distancing in order to run their business rather than advertising people to come in groups for eating. The world is living with high unemployment rates and economic uncertainty which are to be considered while creation of a new marketing strategy. The new strategies should be sensitive to the current situation, convenient to the consumer’s new condition and concerns, and also humane.
3. Focusing on Customer’s demands more
With a burdened time at hand, companies must focus on customers’ demands by providing to them the right information and products necessary to cope up with the situation. Being empathetic and prioritizing customer experience would enable your company to stand out and create a loyal customer base. Try to provide services to the customers at an affordable rate and reduce unnecessary fees for new customers. Utilize virtual solutions for all problems that do not require in-person contact.
4. Redefine into a Purpose-led Brand:
The lockdown has decreased the mental health of people all over the world. In a time like this, if companies find creative and innovative ways to include entertainment into their services, it would have a lasting impact on their mind. These values can gain a long-lasting relationship with the customers. Brands have to go beyond selling and focus on helping customers with issuable needs.
With the unpredictable end of the pandemic, people have to adjust to the new norms and abide by them. Digital marketing might be the last word anyone wanted to hear, but it is also essential for every company to survive. Everyone is trying to help each other in this humbling situation, let us hope it does not go in vain. So let us keep the doors closed, and screens open for ordering the required resources and services.